
USER-GENERATED
CONTENT
WHAT IS USER-GENERATED CONTENT?
UGC (User-Generated Content) is short-form video content created to feel natural, authentic, and relatable - the kind of content people actually stop scrolling for. Instead of polished ads or studio-style shoots, UGC looks and feels like content created by real people. That’s exactly why it works.
Why brands are investing in UGC
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It feels authentic
UGC mirrors how people already consume content on social media, making it more believable and trustworthy. -
It performs better in ads
UGC-style videos consistently outperform traditional ads because they blend naturally into feeds. -
It builds trust faster
Seeing real people use or talk about a product reduces friction and increases confidence. -
It’s scalable
UGC allows brands to produce high volumes of content quickly without expensive productions. -
It keeps content fresh
Rotating creators and formats helps avoid creative fatigue and keeps audiences engaged.





















